EMEA Logistics Network Strategy Review

Project Sponsor: Supply Chain Director

Client:

Leading Clothing Retailer

Category:

Supply Chain Consulting

11 July 2021

A strategic project to define the EMEA network strategy to support growth resulting from new stores opening, existing stores’ sales growth and expansion across European borders.

THE CHALLENGE

Growth: Store openings to double over next 10 years with expansion into new countries
Distribution bias in Northern Europe drives lack of agility in supply chain as sales territory expands
Capacity: Existing infrastructure cannot support aggressive near-future growth
Labour challenges: Availability and rising costs in existing Northern European locations

OUR APPROACH

Research European land, property, labour and transport costs for strategic modelling
Use BisNET modelling to identify least cost / best service network solutions for the 10 year project horizon to service existing and new territory stores
Identify optimal locations and evaluation of manual operations versus automation
Design optimum network solutions and time lapse road map to 2027/28 with key decision milestones aligned to new store openings

CUSTOMER BENEFITS

Provided options for a flexible, agile supply chain with reduced cost to serve and improved delivery lead times
Delivery of a clear Roadmap for Change to existing infrastructure, including new capital investment required which can change as new markets are targeted and the business evolves up to and beyond the ten year horizon
Improved geographical coverage reducing operational risk and service disruption with alternative options of routes to market including sea, rail, and air