EMEA network strategy to support growth resulting from new stores opening, existing stores’ sales growth and expansion across European borders

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Physical logistics | Fashion & General Merchandise Retail

Business targets

A strategic project to define the EMEA network strategy.

  • To double store openings with expansion into new countries.
  • To address distribution bias in Northern Europe as sales territory expands.
  • To address existing infrastructure which cannot support aggressive near-future growth.
  • To address labour availability and rising costs in Northern European locations.

Our approach

  • Research European land, property, labour and transport costs for use with our strategic modelling tools.
  • Use modelling to identify least cost / best service network solutions for the 10-year project horizon to service existing and new territory stores.
  • Identify optimal locations and evaluation of manual operations versus automation.
  • Design optimum network solutions and time lapse road map with key decision milestones aligned to new store openings.

Outcome

  • Flexible, agile supply chain with reduced cost to serve and improved delivery lead times.
  • Delivery of a clear Roadmap for Change to existing infrastructure, including new capital investment required which can change as new markets are targeted and the business evolves.
  • Improved geographical coverage reducing operational risk and service disruption with alternative options of routes to market including sea, rail, and air.
  • Flexible, agile supply chain with reduced cost to serve and improved delivery lead times.

Related services

Strategic insight
Network design