From brown paper to brand

Case Study

December 11, 2014

Network Rail needed a partner able to turn a new business concept from "brown paper" status to a tried, fully tested and ready to launch position.

Bis Henderson Consulting turned the concept into an operational business and created the Doddle brand; a 24/7 dedicated parcel shop service.

This involved

Reviewing the Network Rail business case
Researching the parcel shop market & modelling demand
Formulating a high level business plan
Creating branding, including signage & uniform design
Designing Doddle shops & their “fit-out” specification
Producing the principals of the operation & all processes
Establishing the Milton Keynes pilot store & all that this involved e.g. recruitment, training, induction of the teams
Sourcing the IT platform, establishing key functionality & integrating with a number of carriers
Creating a pipeline of retail customers & introducing early
adopters to the service

Doddle is now a fully formed business, trading with a number of customers and actively growing it’s store base.

“The scale of the Bis Henderson black book is a key strength, so many retailers, opinion formers and industry specialists are willing to spend time with them”

Tim Robinson, Chief Executive Doddle