Econsultancy predict online retail sales in the UK reached £52.25bn last year, a 16.2% increase on 2014 when the total stood at £44.97bn.
This equates to 15.2% of all retail sales in the UK and means that on average UK consumers will spend £1,174 online in 2015, which would make us the most frequent online shoppers in Europe.
The incredible pace of growth some pure play ecommerce vendors are experiencing has led to some really interesting projects for our Consulting team.