As a leading supply chain and logistics management consultancy, we are dedicated to ensuring that our clients exceed expectations in all aspects of their operations – be it productivity, efficiency or adapting to market trends or shifts in interest.
One industry that is faring especially well concerning the latter is the shopping centre sector.
Offering more than a place to peruse wares
Shopping centres have been a fixture of many of Britain’s towns and cities in recent decades. However, the emergence of online shopping was long seen as a threat to physical shopping venues, which led many centres to begin implementing social and leisure opportunities into their buildings.
The prospect of a decline in interest in shopping centres has since been downplayed, but the additions of these social and leisure opportunities gave consumers even more reasons to visit them.
Of the leading 500 shopping centres, a fifth have food and beverage hubs, 64 have their own multiplex cinemas and 55 even offer childcare facilities. It means that customers no longer need to leave shopping centres to get something to eat or drink, take advantage of an alternative leisure opportunity or if they have young children who may not enjoy walking around such a complex for several hours.
Helping to enhance the customer experience
These facilities and several others – ranging from public transport stations and libraries to theme parks – help to enhance the customer experience and mark out many shopping centres as a location for a day out, not merely premises to visit for a shopping experience before immediately leaving.
As well as offering more in terms of leisure opportunities, many shopping centres are merging the physical with the digital to add other elements to the visitor experience. Most centres now feature interactive maps and digital displays, free mobile charging points and even tablet and mobile-based point-of-sale systems.
Such increases in facilities and technological advancements have helped to future-proof shopping centres that may have initially been built with very different customer experiences in mind – while also, of course, encouraging repeat visits in the here and now.
BiS Henderson Consulting can do much to modernise and future proof your own business’s operations – simply contact us now to learn more about our supply chain and logistics management consultancy expertise.