**POST EVENT UPDATE – SUMMARY FROM LOUISA HOSEGOOD:
“Great discussion across interesting sectors, and with fascinating input from supply chain leadership peers. Refreshing honesty and genuine willingness to share both challenges and ideas. Profitable eCommerce is a vast topic and we didn’t do it justice in the time but we had a good go at it!
Key takeaways:
- How do you influence a traditional industry sector into adopting online and digital?
- Culture internally is a big factor in creating an omni-channel business
- It’s not an either or between shops and online, it’s blending in the right way to make the most if it
- When is the tipping point of scale to consider insourcing fulfilment?
- Not everything needs to be D2C, brands should consider their value-add for creating a new customer transaction?
- B2B is a different model but could pick the best bits from a B2C model to copy?
- When will delivery speed give over to sustainable fulfilment?
Louisa Hosegood, our Digital and Strategy Director will be co-hosting a virtual discussion with SC Intent Group on Tuesday 17th November, exploring:
‘Strategies to build and sustain profitable eCommerce operations: Increasing eCommerce volume whilst maintaining a hold on cost’.
This is a focussed discussion particularly targeted towards companies that wish to share experience and strategies to build on or increase eCommerce volumes.
The Supply Chain Intent Group
The Supply Chain & Logistics Intent Group is a free to join network of over 450 Heads from cross-sector enterprises, and in these challenging times has become even more pertinent to its members as it provides a forum to:
- Explore improvements and optimisation opportunities
- De-risk next moves or changes
- Test your thinking what works for others
- Identify shared challenges and solutions
- Future-proof their supply chain in changing environments
Specifically for B2C supply chains, their virtual discussions are designed for real sharing of experience and insights.
Louisa will be co-hosting the following discussion:
Tuesday 17th November
Time: 11am – 12.30pm
eCommerce Strategy: Increasing eCommerce volume whilst maintaining a hold on cost
Synopsis:
As eCommerce has been turbocharged in 2020, accelerating existing channel growth or even launching new eCommerce channels for many, it’s important to keep a handle on costs, and get the model right from customer promise through to execution. There have been many hard lessons learned in this space, spanning fundamental model through to final mile. Uniting supply chain and customer facing eCommerce can pose challenges, working out the exact customer proposition, and understanding the long term best strategy for DC all figure in this discussion.
- Getting the customer proposition right, without spiralling cost
- Disrupting the market or existing strategy – spotting an opportunity to disrupt an established market pattern
- 5 guiding principles for efficient eCommerce
- Collaboration: what options are there, what’s works, how can you benefit?
- Considering returns: volumes and how they’re handled
- Finding a sustainable offering and setting the customer promise
More about Louisa...
Louisa Hosegood FCMA is Digital and Strategy Director at Bis Henderson Consulting. She has 18 years’ experience in retail and eCommerce, fulfilling senior supply chain leadership roles at some of the UK’s largest retailers – Marks & Spencer, John Lewis and Tesco. Until recently she was Head of Logistics Network Development at Marks & Spencer, where she was responsible for developing the strategy and design for a simpler omni-channel logistics network to support store and online sales of £5bn pa for the retailer’s Clothing and Home lines.
Over a ten-year career at John Lewis, Louisa held both the post of Head of Supply Chain Strategy and Head of Commercial Assurance – Operations, roles that encompassed strategy formulation and mobilisation, operational and commercial insight, executive communication and risk management.
Further reading...
Read the whitepaper...
The Coronavirus has radically and abruptly changed the way we work and live our lives. How will this alter consumer behaviour and attitudes? And what will this mean for retail and the supply chains that support it?
To gain further insights downloadable the FREE whitepaper:
“Preparing supply chains for a new retail landscape post Coronavirus “
