Panning for nuggets of gold; that’s how it used to feel before the Business Intelligence revolution. Business Intelligence tools turn reams of data into bite sized chunks of information. And while information is power, Business Intelligence isn’t just about accessing information more easily. It’s about understanding what this data means, how it affects your organisation and as a result, being in a position to make effective decisions throughout your supply chain. Decisions that can lead to greater efficiency, better customer service and reduced costs.