What makes one omni-channel retailer better than another? The answer lies at the heart of the business. Neil Adcock, Consulting Partner at Bis Henderson Consulting explains the challenges ahead for omni-channel retailing and points to ways of creating competitive advantage...
The retail landscape is experiencing profound change – a radical transition from ‘retailing as we have always known it’ to a spectrum of channels, fuelled by advances in information technology, new fulfilment techniques, fast-evolving parcel delivery solutions and, importantly, an empowered consumer connected via mobile technology to a vast ocean of information, from the best market prices to influential social media reviews.
The growth of online sales continues unabated. According to the latest monthly reported sales index produced by IMRG and Capgemini…
